Digital fingerprint. SIGNOPTIC® and ADFIRMIA™

Brands are facing the growing security problem of both counterfeit products and grey or parallel markets which allows resellers to escape regulatory and tax restrictions by selling  products outside their authorized distribution channels. Such diversion of products out of their standard distribution channel is accompanied by the removal of the traceability code of the product, making the brand unable to determine the origin and legality of a product.

Our digital fingerprint solutions – also called product biometry solutions – Adfirmia™ and Signoptic® – allow the user to unitarily authentify a product by ensuring the biometric identification of counterfeited and diverted products

How it works.

Our patented digital fingerprint solution technology extracts a unique digital signature based on the visible hazards of the product. No need to add any security element, the product authentication solution is invisible and undetectable: the product is its own security.

How to use it.

To fight against product diversion, our digital fingerprint solution can be used as a second layer to secure a traceability system or directly as an anti-grey market solution. The digital fingerprinting signature can provide smart and secured access to product authentication and traceability data: serialized number, batch number, destination market and all traceability events. Even if the traceability code has been deleted or copied, the brand can recover all traceability information, identify diverted products and the point of diversion.

ADFIRMIA™ is a digital, smartphone-based product authentication solution, providing anyone – brands, authorities, security agencies and consumers – with a simple method to confirm a product is genuine and to identify diverted products.

ADFIRMIA™ provides, in a few seconds, a simple and non-interpretable result on the authenticity of a product, and access to its traceability data by scanning the product with a smartphone.

ADFIRMIA™ offers the opportunity for a brand to implement decentralized verification of its products and to enable its final users \ consumers to verify their products identity, making them active players in the fight against illicit trade, building trust in the brand and providing opportunity for direct consumer engagement.