Chapter 4 - Securing Connected Packaging: Protecting Products and Brands

To close our series, we focus on a critical piece of the connected packaging puzzle: protecting products from counterfeiting and grey market threats without compromising the rich consumer engagement experiences we have explored. 

As we explored in Chapter 1, fake products and unauthorized sales channels (grey markets) pose serious risks to consumer safety, brand reputation, and revenue. Counterfeiters are becoming increasingly sophisticated – and to stay ahead, brands must evolve their protection strategies. That’s why, by combining Augmented QR Codes with digital fingerprint technology, beauty brands can add a layer of security that strengthens product security while unlocking new use cases for engagement and traceability.  

Addressing Grey Markets & Combating Counterfeiting with Digital Fingerprints 

Grey markets occur when genuine products are sold outside authorized distribution channels, leading to price erosion, brand dilution, and loss of control over product handling. In cases of grey market activity, original product codes are often removed and replaced with counterfeit identifiers. 

With EDGYN’s solutions, every product is traceable at the unit level, ensuring brands maintain control across global distribution networks. If a product appears outside its intended market, the system flags it instantly, empowering brands to act fast and protect integrity. 

So, how does EDGYN make it happen? 

Like a human fingerprint, EDGYN’s digital fingerprint and anti-counterfeiting technology captures the unique, microscopic characteristics of each product’s material, making it impossible to replicate. It acts as a countermark, a highly secure layer of protection.  

The process is simple, non-invasive, and enables instant product authentication using nothing more than a smartphone.  

Make your request below to discover how EDGYN’s Augmented QR Code and Digital Fingerprint technologies work together to secure your products, protect your brand, and elevate the consumer experience.