Beyond the Label: How Secure & Connected Packaging is Shaping the Future of Beauty

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In partnership with |
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Thu, May 28th
at 3PM CET/9AM EST
The beauty industry is entering a new era – one where packaging is no longer just a container, but a powerful tool for compliance, trust, and connection.
Brands today face a convergence of pressures: tightening regulations, consumers demanding full transparency, growing sustainability expectations, and the persistent threat of counterfeiting. Addressing these challenges starts with the package itself.
In this webinar, GS1 US and EDGYN will explore how next-generation 2D barcodes are transforming beauty packaging into a connected, data-rich tool for authentication, traceability, consumer engagement, and brand protection.
Join us on Thu, May 28th to discover how to:
- Stay ahead of regulations, especially the US Modernization of Cosmetics Regulation Act of 2022 (MoCRA) and EU Digital Product Passport (DPP) requirements
- Ensure end-to-end traceability and strengthen consumer trust
- Fight counterfeiting and grey markets
- Transform packaging into a direct and interactive engagement channel
Speakers

Ned Mears
Sr. Director, Global Standards - GS1 US
Ned Mears is Senior Director of Global Standards at GS1 US, where he leads work on data capture and identification standards that support enhanced supply chain visibility and the future of connected packaging. He plays a key role in industry readiness for Sunrise 2027, guiding adoption of next generation data carriers such as 2D barcodes across retail and consumer goods. With a professional background in production systems design and order-to-print automation, Ned works closely with retailers, brands, and solution providers to translate global standards into practical, real world implementation.

Amy Reiter
Sr. Director, Apparel & General Merchandise - GS1 US
Amy Reiter is Senior Director of Apparel and General Merchandise at GS1 US, where she works with retailers and brands to improve supply chain visibility and ecommerce performance through the adoption of GS1 Standards. With deep retail operations experience, she supports cross-industry collaboration that helps organizations improve product data accuracy, inventory visibility, and operational efficiency. Amy brings a practical, real-world perspective to applying standards in support of harmonized commerce and retail innovation.

Camille Diss
Head of Product and Business Development - EDGYN
Camille is the Head of Product and Business Development at EDGYN, where she designs authentication, traceability, and consumer engagement solutions for private markets. She began her career 15 years ago as a project manager at the start-up Signoptic, which later became EDGYN. At the start of her career, Camille oversaw projects in various sectors including cosmetics and government, focusing primarily on authentication and traceability. For the past five years, she has been leading the product and business division, strengthening her expertise in traceability and meeting customer requirements.

Florian Compassi
Solutions Manager – DPP & Luxury - EDGYN
Florian Compassi guides luxury and beauty brands in their transition to connected, secure product solutions that blend innovation with efficiency and regulatory compliance. At Edgyn and Inexto, he designs bespoke authentication, traceability, and Digital Product Passport solutions that strengthen trust, protect brand value, and enrich the consumer experience. His career spanning L’Oréal, Cartier, and Accenture Song has given him unique expertise at the crossroads of technology, luxury, and sustainability.















